I submitted my first press release and selected PRWeb to distribute it. There were some issues with the original and I called the company. Karla answered the phone and was in the middle of providing some very useful direction when we got cut off. As I was looking for their phone number again, my phone rang. It was Karla! Fortunately my phone number had shown up on caller ID and she was able to reach out to me. That return phone call combined with her helpfulness convinced me I chose the right company for my press releases.
This may not sound like a big deal. But I can’t count the times I have called companies and spoken to a representative who actually requested (and received) my phone number but when we got cut off, they didn’t bother to call me back.
Karla calling me back is a great example of the Inconvenience Yourself concept.